SEO - Search Engine OptimizationPage Rank Explained

The name "PageRank" is a trademark of Google, and the PageRank process has been patented. Page Rank is a ranking system used by Google to calculate a webpage's relevance or importance. Only individual webpages are ranked - not the whole website.

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PageRank reflects Google's view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that Google believes are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

Visible Page Rank (VPR) is a number from 1 to 10, and the higher the score the better. VPR is only a rough approximation of REAL Page Rank. VPR is updated every few months whereas REAL Page Rank is updated constantly.....

Google says it interprets a link from page A to page B as a vote, by page A, for page B, (a hyperlink to a page counts as a vote of support) however Google looks at more than the volume of votes or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important" - so in other words, a link from your Homepage to other pages within your site should help improve the PageRank of those other pages....

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Google states that: "We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we're able to put the most relevant and reliable results first" and also:  "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages".

There are a number of ways you can improve a page's PageRank, even if you are a brand-new website. Here are just a few tips and ideas that don't cost much money or are completely free:

  1. Make sure you include a Site Map in your website, (including a XML sitemap for Google and other search-engines to index....) and place a link to the site map on every page (ie: place one link to the site map in your footer or nav. (navigational) menu, so it then shows on every page.....). This will help improve your website's inter-linking.

  2. Try to get other websites to link to your site, preferably sites with high traffic (Ok, not so easy, we know, however you could try ie: signing up with some affiliate programs that also list their affiliate partners websites on their site, etc..........)

  3. Consider placing some outward links to high-traffic websites on your site which are relevant to your visitors or your target market - even though this means these links are leaving your website rather than leading to your website, it is still worth considering as not only will it be helpful to your visitors and improve their experience of your website, but it could also improve your PR, and possibly also your Alexa Ranking, too.......
    (Explanation: I understand this will go against everything the SEO "gurus" recommend, however their advice or one approach doesn't suit everyone's situation or needs......and besides anyone can call themselves a "guru" if they are that much of a .... (censored by myself!!!!). The fact is that Search engine & other bots judge individual webpages according to how relevant they think they are, and one way they do this is the links detected on the page - so if your brand-new low ranked website site has a couple of outgoing links to a couple of huge sites with lots of traffic (which are relevant to the page's & sites content or niche), then the page is still more likely to be considered more relevant with those links on it than if it had contained no links.....and furthermore those couple of links to those huge high-traffic websites are hardly going to "ruin" your brand-new or low-ranked websites #  20+ million ranking in the world figure!!! - Try putting your customers / visitors needs & wants FIRST - that's more likely to make your site popular & higher ranked & quit worrying about a few crappy links possibly leaking traffic from your site!) 


  4. Make sure you configure all links that you do NOT want Google to index as "NoFollow" links - this stops Google from including / indexing any links that could adversely affect your ranking. Google also advises webmasters to use the NoFollow HTML attribute on all Sponsored Links.


  5. Get your website listed in some good web directories.....

How Important Is Google's PageRank To Your Site Today?

Google's PageRank was once very important to webmasters (there are even companies who will improve your PR, for a fee....), however, in recent times it has become less important, and now it may even have become obsolete:

On October 14, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part:

"We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true."