Did you know that you can improve your SEO AND increase traffic to your blog or information /article based websites for FREE and without doing much at all? How? - By using Ping services.....
Ping Services are websites that you "Ping" when you have fresh, new content.
When you create or update your articles / blog, you can ping one or more ping services to to announce that you have fresh content available, and this action then causes your article(s) to be listed in the ping services site. Then, as well as now having new back-links to your site listed on the ping service site, Ping services also automatically notify search engines and blog directories that your blog or article has been created / updated, and because many of the engines & blog directories get some of their information from these services, pinging your blog will improve your SEO......(Google loves fresh content).
As Ping-O-Matic explains:
"So why would you want to be on these sites?
One word: traffic.
Blogrolling scripts like blogrolling.com and WordPress check update services to see if you've updated and then shows it on everyone's site -- usually by moving you to the top of people's blogrolling list or putting a recently updated indicator by your link.
Services like Technorati spider your links to track who links to you and who you link to; almost in real time.If you show up on someone's Technorati link list (often called an "egorati search") they're likely to visit your site to see what you said, increasing your exposure.
Other sites like weblogs.com and blo.gs list recently updated blogs. Lots of people browse these when they're bored. Many of the services offer their own forms for pinging their own service, but keeping track of all those services is a hassle."
The bigger your ping list, the higher the chances of receiving free traffic from those sources, however you should be aware that for some bloggers (ie: those using less-than-optimum environments - poor quality web-host, shared server, outdated or poorly configured software, slow PC's, slow internet connection etc), using too many of them might slow down your site's article / blog submission process & cause problems such as the entry’s trackback not working (timeout), therefore you may want to limit how many you use (......or use automatic Pinging software to ping a different service every XX minutes, etc....).
In addition, it is possible to have your posts or domain marked as ping spammers by constantly pinging services more than once for the same post & you may even find your IP banned for pinging too often (see bottom of page for a free WordPress plugin to solve this problem...).
Usually, pinging the Ping-o-matic service (the default of WordPress) is enough for normal bloggers, as Ping-O-Matic (and pingoat, etc) are supposed to ping many others. For instance Ping-O-Matic sends out pings to Technorati, Feedburner and a lot more. Using a big list will just make sure that you are not missing any. Certain web hosts - particularly free ones - disable the PHP functions used to alert update services. If your web host prevents pings, you should stop WordPress from attempting to ping and perhaps consider using the Feedburner Pingshot service.
Ping Services List:
You can find an excellent, comprehensive list of Ping Services that we have compiled here.....
There are software / plugins that will automatically do the task of "pinging" every time you create or update an article. WordPress makes this easy for you by listing Ping-O-Matic's server (rpc.pingomatic.com) by default.
There are quite a few other plugins available for WordPress, too, and you can find many free pinging plugins from the WordPress website. One WordPress plugin, MaxBlogPress's Ping Optimizer Plugin (free, but requires registration) prevents your website being labelled a "ping-spammer" and getting banned by preventing your site from pinging too often.
You can also find Pinging plugins for other website CMS systems, such as Joomla (we have a range of Joomla extensions listed in our BIS Downloads - for pinging see our "Blogging Extensions" section ).
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Karen is the co-founder of Business-In-Site.com and is an expert on WordPress with over8+ years experience building WordPress websites for clients. She has written hundreds of articles and is the lead writer and editor for Business-In-site.