Pinterest 101 for Small Business: Everyone seems to be talking about Pinterest lately, so I thought I'd put together a very brief outline of it and what it does etc for those of you who are still not sure what it is, or more importantly: whether it's something that you need/want, or not.

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What is Pinterest?

Pinterest is the latest arrival to the social media website scene, and has taken the online world by storm, with millions of users registered already despite being less than a year old. Pinterest is a sort of "Visual Bookmarking Website".

Pinterest's audience or demographics is largely dominated by females, but not exclusively female, however studies have repeatedly shown that women usually make the majority of purchases in most households therefore you shouldn't be put off using Pinterest if your product is mainly aimed at males. Who knows, with Pinterest you might just reach the demographic that actually BUYS your Mens shirts or socks - lol.

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According to the Pinterest website:

Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.


What is a Pinterest "Pin"?

A pin is an image added to Pinterest. A pin can be added from a website using our bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from.


What is a Pinterest "Board"?

A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes For Dinner, or Wishlist. You can add as many pins to a board as you want.


How can Pinterest be useful to small businesses or websites?

Because other Pinterest users can "re-pin" other people's pins that they see & like, (similar to Twitters "re-tweet" function, or the Facebook "Likes") it can be a great marketing tool for a product, service or website/blog. A "hot" item or article has the potential to be re-pinned many times and go "viral", thereby bringing lots of visitors and potential customers or sales to your site. Please note however: that doesn't mean that you can spam the hell out of Pinterest and use it as a free advertising billboard - which has been happening already and Pinterest is now clamping down on spammers and IM's and banning accounts...  - However, if used sensibly and according to the Pinterest TOS, then you should have no problems.


How Do I Join Pinterest?

You need to either be invited by another Pinterest user, or alternatively you can submit a "request an invite" application to join Pinterest via their homepage:


What's The Easiest Way To Add Images or Content etc To Pinterest?

You'll need to be a member of Pinterest to add any content or images etc to Pinterest.

Once you are a member & have your own Pinterest account, then you can add the Pinterest "Pin It" application to your web browser, found here:

The "Pin It" application allows you to easily & quickly add content to your Pinterest board(s) when you're out and about on the net.


How Do I add a Pinterest "Follow" Button to my website or blog?

To add a Pinterest follow button to your website, go to the Pinterest "Goodies page" at and select the style of button you want, then copy the code to embed on your website.

Please watch the videos below for more information on how to use Pinterest.

Video: How To Use Pinterest For Business

Video: Pinterest Tutorial (Introduction to Pinterest)