Bob Kaslik, the vice president of consumer marketing at Interweave Press, (one of America’s leading multi-platform craft media companies with businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts) shared this list of power words with Mequoda Daily that he says Interweave Press uses interchangeably for a variety of things, including news-stand magazine cover lines, promotional copy, and email subject lines.
You can also download a copy of this (very useful) Power Words list in a handy PDF document file format – download it for free from the bottom of this page (or from our shop) – and then keep it somewhere handy – refer to it before, during and or after you have written whatever it is you are writing (newsletters, website articles, sales pages, promotions, social media announcements, etc) and then decide which words below you can use to make your content / headlines convert better for you… Enjoy!
Marketing Power Words List
- Improve
- Trust
- Immediately
- Discover
- Profit
- Learn
- Know
- Understand
- Powerful
- Best
- Win
- Hot Special
- More
- Bonus
- Exclusive
- Extra
- You
- Free
- Health
- Guarantee
- New
- Proven
- Safety
- Money
- Now
- Today
- Results
- Protect
- Help
- Easy
- Amazing
- Latest
- Extraordinary
- How to
- Worst
- Ultimate
- Hot
- First
- Big
- Anniversary
- Premiere
- Basic
- Complete
- Save
- Plus!
- Create
‘You’ is generally considered the most powerful of these powerful words.
Marketing Power Words List (PDF) – Free Download

Marketing Power Words List (PDF)
Marketing Power Words List (PDF document file). A list of the best “Power Words” to use in marketing, ads, headlines, articles etc.